Madonna may have lost a deal with Pepsi on April 3, 1989, but she still came out a winner. The pop star got to keep her $5 million given to her from the contract.
The soda company wanted to break ties with the singer after her Like a Prayer video debuted and angered the Vatican and countless Catholics around the world with imagery that was regarded as blasphemous.
Even more problematic for Pepsi was the fact that the video closely resembled a commercial Madonna had recently shot, Pepsi didn't want to risk loosing a large part of their client base and decided it was best to just cut ties with the singer instead.
https://www.youtube.com/watch?v=rM-0rmUgOnY
Other notable events for April 3:
-The first Louisiana Hayride show was broadcast on April 3, 1948 by radio station KWKH in Shreveport, Louisiana. The show would feature such major starts as; Elvis Presley, Hank Williams Sr., Jim Reeves, George Jones and more
-At a reported cost of over $100,000 the management of unknown British group Brinsley Schwartz flew a planeload of British journalists to New York on April 3, 1970 to watch the band play at the Fillmore East
-Kate Bush played her first live concert on April 3, 1979 which was staged at the Liverpool Empire
-Record producer Jack Douglas won over $3 million in a court battle with Yoko Ono on April 3, 1984 over royalties relating to Double Fantasy, the album by John Lennon and Ono that had just been completed when Lennon was murdered
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